Using proxy behaviors for audience selection
US8751418B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 17, 2011 |
| Grant date | Jun 10, 2014 |
| Priority date | — |
| Expiry date | Mar 6, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Method and system for assessing the suitability of an entity using a proxy. A description of a behavior associated with a desirable audience is received. A proxy behavior estimated to be characteristic of the desirable audience is selected. The proxy behavior comprises the performance of proxy events related to the consumption of media received by an entity over a network, which can be found in an entity's consumption history. An entity can be assessed for inclusion in a proxy audience, by examining the entity's consumption history for proxy behaviors. A behavioral model is built using a training set comprising the proxy audience. By applying the behavioral model to the consumption history of a specified entity, the specified entity's suitability for selection can be determined. Advantageously, in an embodiment, the invention enables the use of behavioral modeling techniques even when the complete behavior of the desirable audience is not available.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.