Query suggestions with high utility
US8751520B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 28, 2010 |
| Grant date | Jun 10, 2014 |
| Priority date | — |
| Expiry date | Feb 8, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3322
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest utility, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.