Defining a segment based on interaction proneness
US8756172B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 15, 2011 |
| Grant date | Jun 17, 2014 |
| Priority date | — |
| Expiry date | Mar 18, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method for defining a segment based on interaction proneness includes receiving online activity data that specifies instances of presentation for one or more content items, and instances of user interaction detected for any of the content items. The method includes training at least one predictive model on the online activity data, the predictive model trained to predict interaction proneness based on one or more characteristics associated with the instances of user interaction. The method includes identifying, using the predictive model, at least one of the characteristics as being associated with the interaction proneness. The method includes generating at least one segment definition that takes into account the identified characteristic.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.