Apparatus and method for managing marketing
US8760469B2 · kind B2 · utility
7Cited by
16References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 6, 2009 |
| Grant date | Jun 24, 2014 |
| Priority date | — |
| Expiry date | Feb 3, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/482
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.