Advertisement system, method and computer program product
US8762201B1 · kind B1 · utility
59Cited by
1References
17Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jul 24, 2006 |
| Grant date | Jun 24, 2014 |
| Priority date | — |
| Expiry date | Sep 20, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system, method and computer program product are included for correlating information. In particular, first information associated with an advertisement presented utilizing a first medium is identified. In addition, second information associated with user activity involving a second medium is received. In use, the first information and the second information are correlated for gauging an effect of the advertisement on the user activity involving the second medium.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.