Method for delivering businesses enterprises advertising via instant messaging

US8762205B2 · kind B2 · utility

Assignees

• International Business Machines Corporation · US
• Institute for Information Technology Advancement · KR

Inventors

• Chandrasekhar Narayanaswami · Wilton, US
• Danny Soroker · Larchmont, US
• Young Sang Paik · Seoul, KR
• Herbert Scott McFaddin · Yorktown Heights, US
• Francois Huaulme · New York, US
• Sean S. Lee · Potomac, US

Key dates

• Filing date: Jan 17, 2008
• Grant date: Jun 24, 2014
• Expiry date: Apr 12, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Exemplary embodiments of the present invention relate to a method for advertising a business enterprise via an instant messaging (IM) environment comprising registering at least one business enterprise computing system application with an IM server and registering at least one subscriber with the IM server, wherein a subscriber logs on to the IM server via an IM client application that resides at a computing device. The method further comprises delivering subscriber characteristics comprising at least one of the geographic location of a subscriber's computing device, the subscribers preferences, and subscriber status to the IM server, wherein the IM server utilizes the subscriber characteristics to determine the business enterprises that are relevant to subscriber, and publishing the presence status of the determined business enterprises to the subscriber's computing device, wherein the presence status of a business enterprise is displayed to the subscriber within a contact list displayed at the computing device.