Method and system for creating a predictive model for targeting web-page to a surfer
US8762313B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 10, 2011 |
| Grant date | Jun 24, 2014 |
| Priority date | — |
| Expiry date | Nov 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and a method for creating a predictive model to select an object from a group of objects that can be associated with a requested web-page, wherein a configuration of the requested web-page defines a subgroup of one or more selected objects from the group of objects. Each web-page can include one or more links to be associated with content objects from the group. For each content object presented over a requested web-page, one or more predictive model with relevant predictive factors is processed such that the predicted objective, the probability of success for example, is calculated. A success is defined as a surfer responding to the presented content according to the preferences of the site owner. Each predicted model can be associated with a key-performance indicator (KPI). Further, a predictive model can reflect the number of times the surfer requested the web page during the surfer's visit.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.