Personalization based upon social value in online media
US8762472B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 15, 2013 |
| Grant date | Jun 24, 2014 |
| Priority date | — |
| Expiry date | Aug 15, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Embodiments are directed towards personalizing content to be provided to a user. A recommendation score may be determined for a piece of content for a user. The recommendation score may be based on a combination of an intrinsic value and/or a social value of the content to the user. The social value may be calculated based on a combination of an individual social value for each of the user's friends, which may be determined based on the combination of a social weight, an interest probability, and a recommendation score for the friend. Online personalization of content for a user may provide the user with the tools to be a valuable, appreciated member of the user's social network. By employing embodiments, as described herein, content may be determined and provided to a user, which may help the user gain the attention of their social circles.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.