Systems and methods for client-based addressable advertising
US8763029B1 · kind B1 · utility
36Cited by
3References
14Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2007 |
| Grant date | Jun 24, 2014 |
| Priority date | — |
| Expiry date | May 29, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8455
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.