Publisher preference system for content selection
US8768740B2 · kind B2 · utility
1Cited by
37References
9Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 20, 2012 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Aug 20, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, apparatus and computer program products are provided for targeting content information. A method includes defining an environment in a document, defining at least one targeting criterion for the environment, and storing in the document a request code that is configured to request content for placement in the environment based on the targeting criterion.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.