Advertising based on influence
US8768759B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 1, 2009 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Mar 3, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q99/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Advertising based on influence is provided. In some embodiments, advertising based on influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement. In some embodiments, the influence score is a directly estimated objective measure of influence (e.g., estimated using a social graph). In some embodiments, advertising based on influence also includes determining pricing of advertisements based on criteria including the influence score of potential recipients of one or more advertisements. In some embodiments, advertising based on influence further includes sharing advertising revenue with the subject based on criteria including the influence score of the first subject (e.g., as an incentive for the subject to view the advertisement).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.