System and method for attributing multi-channel conversion events and subsequent activity to multi-channel media sources
US8768770B2 · kind B2 · utility
10Cited by
4References
32Claims
0Family size
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Key dates
| Filing date | Aug 30, 2011 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Dec 4, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.