Ad-bearing bookmarks for electronic media documents
US8768792B2 · kind B2 · utility
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9References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 17, 2007 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Jan 12, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An electronic bookmark can be used to render an advertisement at a bookmark insertion point (e.g., a stopping point) determined by a user when reading an electronic media document, such as an electronic book, newspaper, magazine, audiobook, and video, among others. Some of the variations provided herein include providing notice to an outside source providing the advertisement when user interaction with the bookmark occurs, as well as selecting advertisements based upon one or more criteria, including criteria related to the electronic media document and demographic information of the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.