Patent · US Active

Ad retrieval for user search on social network sites

US8768922B2 · kind B2 · utility

5Cited by

0References

18Claims

0Family size

Assignee

Microsoft Corporation · US

Inventors

Andrew S. Crane · Seattle, US
Philip Alexander Lee · Seattle, US
Dou Shen · Beijing, CN

Key dates

Filing date	Feb 8, 2008
Grant date	Jul 1, 2014
Priority date	—
Expiry date	Nov 24, 2029

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/02
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

In this invention, systems and methods for providing keywords for advertising are provided. After a user searches for another user in a social network, the webpage or blog of the queried user is retrieved, and keywords are extracted from this webpage. The keywords may be extracted from the user's profile on the social network (e.g., favorite sports, music artists, etc.), or keywords may be extracted from the text of the webpage (e.g., comments that comprise the blog entries). Once extracted, these keywords may then be used by an advertising system to provide targeted advertisements to the user.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.