Embedding macros in web pages with advertisements
US8769397B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 26, 2008 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Jul 18, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure is directed to a system and method for embedding macros in Web pages with advertisements. In some implementations, a method includes receiving a snippet embedded in a remote Web page. Rules for embedding one or more macros in the snippet are identified. The one or more macros are associated with archiving user actions associated with an advertisement presented in the Web page. A format of the snippet is determined from a plurality of identifiable formats based, at least in part, on the rules. The one or more macros are automatically embedded in the snippet in accordance with rules associated with the snippet format.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.