Aiding search-result selection using visually branded elements
US8769399B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 28, 2011 |
| Grant date | Jul 1, 2014 |
| Priority date | — |
| Expiry date | Jun 28, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/986
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Computer-storage media, methods, and systems for formatting and surfacing a badge are provided. The badge represents a graphical region presented in visual association with a search result on a web-results page. The format of the badge is initially dictated by a template that is automatically generated. Upon collecting performance information, a website owner is granted permission to alter the template and appearance of the badge, via a publisher portal. During interaction with the publisher portal, the website owner is prompted to provide feedback in order to manage parameters of the badge, such as uploading a visual representation of a logo, trademark, or other branded element, or specifying a type of metadata to be imported to the graphical region. Accordingly, the badge operates to improve a users' ability to distinguish between search results on the web-results page and assists users in confidently deciding upon and selecting a relevant search result.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.