Dynamic overlaying of content on web pages for tracking data

US8775563B2 · kind B2 · utility

Assignee

• Yapta, Inc. · US

Inventors

• Brett M. Allsop · Palo Alto, US
• Greg Conklin · Seattle, US
• Michael J. Carreno · Redmond, US
• Alan Lippman · Seattle, US
• Aaron Hill · Atlanta, US
• Tom Romary · Mercer Island, US

Key dates

• Filing date: Nov 20, 2007
• Grant date: Jul 8, 2014
• Expiry date: Apr 5, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer system for overlaying content in a designated area of a web page is disclosed. The computer system may be used to run executable code configured to identify a data field in a received web page, insert a visible user control substantially adjacent to the data field, display the web page comprising the user control, and cause a value in the data field to be tracked upon actuation of the user control.