Methods and systems for generating subscriber usage profiles in a multi-platform targeted advertising system
US8776111B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 8, 2009 |
| Grant date | Jul 8, 2014 |
| Priority date | — |
| Expiry date | Feb 18, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4755
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system for creating a subscriber profile based on a subscriber's use of a multi-platform system capable of being accessed by a subscriber over a transmission medium includes a central computer sending a first data request to a first computer configured to monitor data transmitted over a first telecommunication platform. A second data request is sent by the central computer to a second computer configured to monitor data transmitted over a plurality of other telecommunication platforms. The central computer receives a first data log indicative of the subscriber's use of the first telecommunication platform and a second data log indicative of the subscriber's use of the other telecommunication platforms. A subscriber access pattern is detected by the central computer based on the first data log and the second data log. The central computer creates the subscriber profile using the detected subscriber access pattern.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.