System for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditures and discovery and optimizing allocation of advertising channels that optimize such objectives

US8781875B2 · kind B2 · utility

Inventors

• Mukesh Chatter · Concord, US
• Rohit Goyal · San Francisco, US
• Shiao-bin Soong · Littleton, US

Key dates

• Filing date: Jun 24, 2013
• Grant date: Jul 15, 2014
• Expiry date: Jun 24, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/06
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An Internet system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.