Systems and methods to optimize media presentations

US8781896B2 · kind B2 · utility

Assignee

• Visa International Service Association · US

Inventors

• Diane LeBlanc · Belmont, US
• Diane C. Salmon · Lafayette, US

Key dates

• Filing date: Jun 28, 2011
• Grant date: Jul 15, 2014
• Expiry date: Jul 7, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.