System for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition
US8788326B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 28, 2010 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Sep 28, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q90/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.