Online marketing platform

US8788334B2 · kind B2 · utility

Assignee

• Social Mecca, Inc. · US

Inventors

• Robert Brett Rose · Boulder, US
• Nichole Goodyear · San Diego, US
• Camille Matthews · Silverdale, US
• Jeremy Ralph Wiles · San Diego, US
• Mark J. Seaman · San Jose, US
• Brian Douglas Derfer · San Diego, US
• Kevin Rollins · Denton, US
• Kelvin Hung · Mountain View, US
• Gina Paoni

Key dates

• Filing date: Aug 17, 2007
• Grant date: Jul 22, 2014
• Expiry date: Jan 27, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0225
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Online marketing platforms are disclosed that harness user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting system including a database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database, each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each user device is c…