Content distribution system including cost-per-engagement based advertising
US8788335B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 17, 2007 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | May 30, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG07C13/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Content distribution systems that support Cost-Per-Engagement (CPE) based advertising are disclosed. One embodiment includes a server connected to a network and a plurality of user computers connected to the network. In addition, the server is configured to host an interactive web site that enables the uploading of pieces of content in response to the online marketing campaign and the distribution of pieces of uploaded content, each user computer is configured to interact with the web site, the server is configured to track the number of pieces of content uploaded to the website in response to the online marketing campaign, the number of pieces of uploaded content distributed to user computers and the number of other interactions between the user computers and the website, and the server is configured to determine a cost to charge for hosting the marketing campaign based upon at least the number of pieces of content uploaded to the website in response to the online marketing campaign, the number of pieces of uploaded content distributed to user computers and the number of other interactions between the user computers and the website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.