Estimating cost and/or performance information for an advertisement in an advertising system
US8788336B1 · kind B1 · utility
7Cited by
6References
47Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2003 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Jul 24, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertiser may be provided with fast and accurate estimates of the future cost and/or performance information for one or more actual or hypothetical ads (generally referred to as “proto-ads”). Past auction information may be used to simulate auctions that the proto-ad would have competed in. The proto-ad may then participate in a “replay” of such past auctions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.