Unified marketplace for advertisements and content in an online system
US8788338B1 · kind B1 · utility
6Cited by
12References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 1, 2013 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Jul 1, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0247
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.