Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising
US8788343B2 · kind B2 · utility
11Cited by
16References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 15, 2007 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Dec 12, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.