System and method to analyze calls to advertised telephone numbers
US8788344B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 4, 2012 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Sep 4, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/0192
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A system and method for analyzing information associated with voice calls placed during a telephone number advertising campaign is described. The system receives information characterizing voice calls to advertiser telephone numbers and information from advertisers such as information about the outcome of the voice call (e.g., conversion information). The system correlates the voice call information with the advertiser information and generates reports based on the correlated information. The system can perform or enable the performance of other actions based on the correlated information. For example, the system may modify an ongoing advertising campaign based on an analysis of the correlated information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.