Systems and methods for enterprise branded application frameworks for mobile and other environments
US8788358B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 23, 2011 |
| Grant date | Jul 22, 2014 |
| Priority date | — |
| Expiry date | Feb 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The “featured” category may allow enterprises to push specific content onto its consumers. The “community” category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The “play/engage” category may allow enterprises to offer compelling value and engaging utility to its customers. The “media” category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The “shop” category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.