Patent · US Active

Targeting television ads using keywords

US8789092B2 · kind B2 · utility

1Cited by

4References

54Claims

0Family size

Assignee

Lucid Commerce, Inc. · US

Inventors

Brendan Kitts · Seattle, US
Brian Burdick · Bellevue, US
Dyng Au · Seattle, US
Tyson Roberts · Sammamish, US

Key dates

Filing date	Aug 12, 2011
Grant date	Jul 22, 2014
Priority date	—
Expiry date	Jan 7, 2032

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/4828
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.