Method and apparatus using historical influence for success attribution in network site activity
US8793236B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 1, 2012 |
| Grant date | Jul 29, 2014 |
| Priority date | — |
| Expiry date | Jan 22, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/27
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
User actions prior to, and associated with, an online success event may be considered participating actions that may have influenced the user toward the success event. A previously measured success influence metric for the participating actions may be used to determine a historical influence score for each participating action leading up to the success event. Each participating action may be assigned a current success influence score based on that event's historical influence score as a percentage of a combined historical influence score of all the participating actions for the success event. Additionally, the assigned current success influence scores may be combined with the previously measured success influence metric for use as historical influence scores for success attribution regarding further instances of the success event.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.