Systems and methods for contextual analysis and segmentation using dynamically-derived topics
US8793252B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 23, 2011 |
| Grant date | Jul 29, 2014 |
| Priority date | — |
| Expiry date | Sep 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/355
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for contextual analysis and segmentation of information objects. According to one implementation, information objects, such as web pages and user profiles, may be analyzed to identify key terms. These key terms may be included in a contextual representation of an information object. By comparing the contextual representations of a plurality of information objects, one or more contextual segments (i.e., categories of information objects) may be created. Each contextual segment may also be associated with its own contextual representation. Once a contextual segment has been created, information objects may be assigned to the contextual segment. These contextual segments may be used to deliver targeted advertising, for example.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.