System, method and computer program product for updating advertising data for recorded video data
US8798442B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 12, 2009 |
| Grant date | Aug 5, 2014 |
| Priority date | — |
| Expiry date | Dec 8, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method is disclosed including but not limited to, receiving a video data stream at a multimedia processor end user device; storing the video data stream at a digital video recorder; monitoring a playback of the stored video data stream at the multimedia processor end user device; detecting an advertising trigger in the playback of the video data stream at the multimedia processor end user device; logging a time for the trigger detected in the video data stream in a trigger log at the multimedia processor end user device; sending the trigger log including data to an advertising server so that the advertising verification system can correlate the time the trigger occurred with an advertising schedule; receiving a replacement advertising data stream from the advertising server based on the advertising trigger; and receiving a replacement advertising data stream during the playback of the video data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.