Classifying users for ad targeting
US8799061B1 · kind B1 · utility
32Cited by
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43Claims
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Assignee
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Key dates
| Filing date | Apr 26, 2010 |
| Grant date | Aug 5, 2014 |
| Priority date | — |
| Expiry date | Oct 6, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a location history for a user, where the location history includes a plurality of location data points for the user; analyzing the location history to derive a category for the user; associating the user with the category; and using the user's associated category to boost one or more candidate content items for delivery to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.