Ad integration and extensible themes for operating systems

US8799077B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Gary W. Flake · Bellevue, US
• Lili Cheng · Bellevue, US
• Michael Connolly · Royal Oak, US
• Alexander G. Gounares · Kirkland, US
• Jeffrey R. Hemmen · Renton, US
• Eric J. Horvitz · Kirkland, US
• Kamal Jain · Bellevue, US
• Leonard Smith · Seattle, US

Key dates

• Filing date: Jun 25, 2007
• Grant date: Aug 5, 2014
• Expiry date: Jan 20, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The claimed subject matter relates to an architecture or extension to an operating system (or component thereof) that can facilitate extensible themes for or advertising integration with a desktop that is managed by the operating system. In particular, the architecture can acquire advertisement content such as ads or advertiser skins, select suitable content for display, and configure the operating system to display the selected content. The architecture also provides mechanisms for identifying suitable locations as well as appropriate time for displaying the content.