Instantiation of asset insertion processing on multiple computing devices for directing insertion of assets into content on demand
US8805721B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2012 |
| Grant date | Aug 12, 2014 |
| Priority date | — |
| Expiry date | Sep 27, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N7/165
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods presented herein provide for the directed insertion of assets in Content On Demand content across a plurality of computing devices. One system includes a database operable to maintain campaign data of the assets and an asset insertion decision system operable to instantiate on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices. For example, the asset insertion decision system may establish a recording period in which each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in Content On Demand content selections upon request and to record the asset insertions between accesses to the database. The asset insertion decision system is also operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.