Identifying client patterns using online location-based derivative analysis
US8818413B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 15, 2010 |
| Grant date | Aug 26, 2014 |
| Priority date | — |
| Expiry date | May 23, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M1/72451
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.