System and method for purchasing advertisements associated with words and phrases
US8818862B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 30, 2011 |
| Grant date | Aug 26, 2014 |
| Priority date | — |
| Expiry date | Feb 29, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed is a system and method for enhancing value for advertisers by helping them select and initiate the purchase of an advertisement associated with an advertising (ad) words or phrases that have strong semantic relationships to a given context, but which are not necessarily the most popular ad words or phrases with the highest costs. Advertisements associated with ad words or phrases that have strong semantic relationships to a given context, and yet are still cost effective in that their calculated value exceeds the costs of purchasing the ad keywords, are bid for and bought. In an embodiment, the system and method may be adapted to automatically purchase advertisements associated with ad words or phrases when the ad words or phrases fall within a desired price range based on their calculated value. By automatically purchasing such advertisements, the return on investment (ROI) for an advertiser may be improved.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.