Click value determination with incentive schemes for website visitors and advertisers
US8819214B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 29, 2006 |
| Grant date | Aug 26, 2014 |
| Priority date | — |
| Expiry date | Apr 24, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0226
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Tools and techniques are described herein for determining click values, along with incentive schemes for website visitors and advertisers. These tools may provide a click value system that includes a click value determination unit and an incentive administration unit. The click value determination unit may compute respective click values for different visitors to a website. These click values may indicate a likelihood that the visitors may transact for particular goods or services offered through the website. The incentive administration unit manages visitor incentives provided to the visitors, and also manages advertiser incentives provided to the advertisers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.