Systems for implementing a loyalty program

US8825538B2 · kind B2 · utility

Assignee

• THE COCA-COLA COMPANY · US

Inventors

• Gerard E. Insolia · Atlanta, US
• Leonard F. Antao · Smyrna, US
• Anthony J. Phillips · Marietta, US
• Haven Brock Kolls · Alpharetta, US

Key dates

• Filing date: Feb 20, 2012
• Grant date: Sep 2, 2014
• Expiry date: Feb 20, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G07F9/026
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for implementing a loyalty program includes a personal terminal, an interaction terminal, and a loyalty module. The personal terminal may be associated with a user. The interaction terminal may be associated with a product or service. The interaction terminal and the personal terminal may be operable to establish a communication when in proximity of each other. The loyalty module may be operable to provide a benefit to the user in response to the communication. The benefit may be provided without regard to whether the user obtained or purchased the product or service.