Processing workflow for recommending media programs
US8832735B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 29, 2011 |
| Grant date | Sep 9, 2014 |
| Priority date | — |
| Expiry date | Sep 8, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44204
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A processing workflow method, system, and computer program product provide the ability; to recommend alternative programming during playback of a source media program. A media program player plays the source media program to a first viewer and provides information regarding the first viewer to a recommendation engine. The recommendation engine calculates and sends the media player a list of recommended media program candidates (including identifications of the candidates) based on the information. Prior to reaching an advertising break in the source media program, the media player transmits a request (including the identifications) for an advertisement to an advertising server and in response, receives an advertisement that is played to the first viewer during the advertising break.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.