Systems and methods to match identifiers

US8843391B2 · kind B2 · utility

Assignee

• Visa U.S.A. Inc. · US

Inventors

• Edward W. Fordyce, III · Sedalia, US
• Leigh Amaro · Woodside, US
• Michelle Eng Winters · Belmont, US
• Nurtekin Savas · San Jose, US
• Charles Raymond Byce · Mill Valley, US
• Ryan Hagey · Alameda, US

Key dates

• Filing date: Oct 19, 2011
• Grant date: Sep 23, 2014
• Expiry date: Mar 27, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler and to store mapping data between first user identifiers and first account identifiers, a profile generator to generate a profile of a user based on the transaction data, and a portal coupled to the transaction handler to receive a query identifying a second user identifier used by the first tracker to track online activities of a user. The system is to identify a second account identifier of the user from the second user identifier based on the mapping data between the first user identifiers and the first account identifiers to facilitate targeted advertising using the profile of the user and/or to provide information about certain transactions of the user related to a previously presented advertisement.