Method and system for improved mobile device advertisement
US8843393B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 26, 2009 |
| Grant date | Sep 23, 2014 |
| Priority date | — |
| Expiry date | Feb 16, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for displaying targeted advertisements. The method includes executing a monitoring application on a mobile device, the mobile device configured with a sensor. The method includes detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes at least one of: a search query, a user command for the mobile device, a user geographical location, a local time, a user phone call, a user local environment, and a user behavior history. The method includes selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading. The method includes displaying the selected ad to the user during the user purchase decision making process.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.