Predicting promotional message response based on device distance

US8849694B1 · kind B1 · utility

Assignee

• Google LLC · US

Inventors

• Surojit Chatterjee · Fremont, US
• Terry Van Belle · Sunnyvale, US
• Anshul Kothari · Cupertino, US
• Jian Zhou · Fremont, US
• Paul Feng · Hayward, US
• Ravi Jain · Palo Alto, US
• Nandita Narasimha Prabhu · Mountain View, US
• Yun Huang · Mountain View, US

Key dates

• Filing date: Aug 6, 2010
• Grant date: Sep 30, 2014
• Expiry date: May 19, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0261
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.