Systems and methods for targeting ad impressions

US8849699B2 · kind B2 · utility

Assignee

• American Express Travel Related Services Company, Inc. · US

Inventors

• Sastry VSM Durvasula · Phoenix, US
• Lucas Gebb · New York, US
• Rachna R. Govani · Parsippany, US
• Priyadarshini Koul · Scottsdale, US
• Sarah Claire Peltier · Fairfax, US
• Stephanie K. Schultz · San Francisco, US
• Sripriya V. Tiku · Scottsdale, US

Key dates

• Filing date: Sep 26, 2011
• Grant date: Sep 30, 2014
• Expiry date: Jul 19, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0243
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.