Rules-based targeted content message serving systems and methods
US8849847B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 3, 2010 |
| Grant date | Sep 30, 2014 |
| Priority date | — |
| Expiry date | Oct 9, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/30
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer. The method also includes detecting the network address and the identifier by the server computer, querying a database for a database article related to the network address and the identifier, constructing a script program stored in memory of the server computer for the particular browser and website file, and constructing an ad device stored in memory of the web browser device from the script program. The method further includes calling the server computer by the ad device by commu…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.