System and method for using web browser to display advertising materials to user
US8850326B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 8, 2010 |
| Grant date | Sep 30, 2014 |
| Priority date | — |
| Expiry date | Sep 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system including a memory, a storage device and a processing unit, the memory storing a set of instructions, which, when executed by the processing unit cause the processing unit to perform a method for displaying promotional materials to a user using a browser executing on a client computer. The method involves determining websites in a browsing history of the browser; sending a request to one or more internet resources, the requests being related to the determined websites; receiving the promotional materials from the one or more internet resources in response to the request; associating the received promotional materials with the websites in the browsing history of the browser; and displaying websites in the browsing history of the browser together with the associated promotional materials.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.