Sponsoring resource downloads
US8862564B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 7, 2012 |
| Grant date | Oct 14, 2014 |
| Priority date | — |
| Expiry date | Nov 7, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0207
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a request from a mobile device to load a resource and determining a transmission cost for loading the resource over a metered network. The method further comprises identifying sponsored content items for delivery with the resource, the sponsored content items being included in slots for presentation along with third-party content associated with the resource, each sponsored content item having an associated bid that represents an amount that will be paid by the sponsor for presentation of a given sponsored content item. The method further comprises determining a credit to be awarded toward load costs based on the bid, and providing a label that indicates a reduced cost to load the resource when a load of a resource is partially or entirely sponsored based on the credit.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.