Methods, computer program products, and apparatus for receiving targeted content based on locally stored user data
US8869193B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 26, 2008 |
| Grant date | Oct 21, 2014 |
| Priority date | — |
| Expiry date | Oct 26, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Targeted content is delivered to and received by at least one user device based on user information stored locally at the user device. Program content and targeted content are received. The targeted content received is associated with user information stored locally on the user device, while the program content is broadcast to multiple users. A determination by a scanning process is made at what position or at what time in the program content to include the targeted content. The program content and the targeted content are rendered, with the targeted content included at the determined position or time in the program content, for presentation to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.