Implicit mechanism for determining user response to media
US8875167B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 21, 2009 |
| Grant date | Oct 28, 2014 |
| Priority date | — |
| Expiry date | Jun 11, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Mechanisms are provided for implicitly determining user response to media content. User response may include satisfaction, interest, and engagement levels. User response is determined implicitly by measuring channel switching, channel switching frequency, duration of viewing time, content duration, etc. in a linear or non-linear manner. In one example, the viewing duration evaluated with the media content duration to generate an interest factor. A relative interest factor for the media content is generated by referencing interest factors for the user for other pieces of media content for the user. User responses can be analyzed to determine user attention span, make content recommendations, deliver selected versions of content, customize advertising for a user, etc.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.