System and method for interactive marketing
US8886759B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2005 |
| Grant date | Nov 11, 2014 |
| Priority date | — |
| Expiry date | Mar 1, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method of interactive, location-based presentation and advertising that enables users with wireless network addressable communications devices to control multi-media content on network addressable screens and enables marketers to track, monitor and respond to users interactions in real time. A Proxy Gateway directs a network addressable client PC, connected to a digital display, to serve local content or pull content from one or more web servers. A wireless, network addressable device, typically a mobile phone, is used to communicate commands to the physically remote Proxy Gateway. The Proxy Gateway bridges between the communications device and the display by interpreting the commands from the communications device, forwarding them to the client PC which may pull content from the appropriate web server, or display native message content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.